2.1 Role of marketing Revision Notes, Past Papers & Questions for GCSE AQA Business

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What is the main purpose of marketing?

Decrease competition

Increase sales

Reduce costs

Expand product range

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GCSE AQA Business 2.1 Role of marketing Revision Notes

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GCSE AQA Business 2.1 Role of marketing Revision Notes

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Other GCSE AQA Business topics to explore

Business Edexcel Business OCR

Enterprise & Entrepreneurship

Business Edexcel

Spotting a Business Opportunity

Business Edexcel

Putting a Business Idea into Practice

Business Edexcel

Making the Business Effective

Business Edexcel

Understanding External Influences on Business

Business Edexcel

Growing the Business

Business Edexcel

Making Marketing Decisions

Business Edexcel

Making Operational Decisions

Business Edexcel

Making Financial Decisions

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Making Human Resource Decisions

Business Edexcel

1.1 Role of business enterprise & entrepreneurship

Business OCR

1.2 Business planning

Business OCR

1.3 Business ownership

Business OCR

1.4 Business aims and objectives

Business OCR

1.5 Stakeholders in business

Business OCR

1.6 Business growth

Business OCR

2.1 Role of marketing

Business OCR

2.2 Market research

Business OCR

2.3 Market segmentation

Business OCR

2.4 The marketing mix

Business OCR

3.1 Role of human resources

Business OCR

3.2 Organisational structures & different way work

Business OCR

3.3 Communication in business

Business OCR

3.4 Recruitment and selection

Business OCR

3.5 Motivation and retention

Business OCR

3.6 Training and development

Business OCR

3.7 Employment law

Business OCR

4.1 Production processes

Business OCR

4.2 Quality of goods and services

Business OCR

4.3 Sales processes and customer service

Business OCR

4.4 Consumer law

Business OCR

4.5 Business location

Business OCR

4.6 Working with suppliers

Business OCR

5.1 Role of the finance function

Business OCR

5.2 Sources of finance

Business OCR

5.3 Revenue, costs and profits

Business OCR

5.4 Break-even

Business OCR

5.5 Cash and cash flow

Business OCR

6.1 Ethical and environmental considerations

Business OCR

6.2 The economic climate

Business OCR

6.3 Globalisation

Business OCR

7.1 The interdependent nature of business

Business OCR

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